Plastic waste poses a growing environmental challenge in rural communities, impacting health, soil, and water systems. SUNDESH addresses this through community-led plastic waste management, promoting segregation, collection, and responsible disposal to reduce
environmental harm.
The initiative combines behaviour change communication with practical incentives to encourage households to reduce, reuse, and recycle plastic. Community mobilisation and awareness sessions build long-term habits for responsible waste management and cleaner villages.
“Reduce plastic. Restore nature.”
Statistics
Plastic waste reduction & behaviour change
Communities Engaged
Collection drives, awareness & incentives
Select villages
Reusable bags to promote plastic-free habits
Cleaner villages & sustainable practices
